For this project I will have to tailor my existing practice to a more specific market, matching that of the MMU Originals shop in order for it to be a viable idea.
Having looked at the MMU Originals online shop I can pick out an existing aesthetic that crosses the whole catalogue. I would describe this aesthetic as: modern, solid, bold but subtly muted colours. It also seems to have an emphasis on 3D design, including metalwork and jewellery design
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I can also see that there is no existing music related products so I feel that I can continue with my compilation idea. To fit with the aesthetic of the shop I will ensure that the design of the cover, innersleevs and notes is bold and modern, possibly experimenting with collage or graphics instead of my usual scribbly style of illustration.
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